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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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G. Sahu

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Open access Sep 2026

When Virtual Meets Value: The Role of AR Stimuli in Shaping Customer Engagement and Value Co‐Creation

While augmented reality (AR) has become a prominent tool for creating immersive customer experiences, limited understanding exists of how interactive AR experiences transform consumers from passive product evaluators into active value co‐creators. Addressing this gap, this study investigates how AR interactivity is a...

Akanksha Srivastava, G. Sahu · 0 citations

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