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G. Srikanth

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Review Open access Sep 2026

The Role of Social Media Advertising in Building Brand Loyalty

The rapid growth of digital technologies, internet accessibility, and smartphone usage has transformed the marketing landscape, making social media one of the most powerful communication channels for businesses worldwide. Social media advertising has become an essential component of digital marketing strategies, enabli...

G. Srikanth, Pavani Mudem, CH.Dharmender · 0 citations

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