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Gabriella Szabó

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Open access Oct 2026

Cringe Communication in Hungarian Politics

This article examines cringe communication as an emerging form of affective political communication that combines mockery, moral judgement, and partisan mobilization. Drawing on a qualitative multimodal analysis of seven videos produced by the pro-government YouTube channel Patrióta–Trombi Roast during Hungary’s 2024 E...

Gabriella Szabó, I. Benedek · 0 citations

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