Open access
Aug 2026
CONSUMER PREFERENCE AND BUYING BEHAVIOUR TOWARDS ORGANIC CEREAL PRODUCTS: A STUDY IN COIMBATORE CITY, SOUTH INDIA
The increasing organic food products demand has highlighted the need to understand consumer preference and buying behaviour towards specific product categories such as organic cereal products. The present study aimed to analyze consumer preference and buying behaviour, identify the factors influencing consume preferenc...
S. S, C. Velavan, A. Rohini et al.
· Genetics and Molecular Resea... · 0 citations