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Author

Gaurav Saxena

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Open access 2023

Real-Time Predictive Optimization Framework for Multi-Platform Digital Advertising Using Machine Learning and Multi-Criteria Decision Analysis

The rapid growth of digital advertising across search engines, social media platforms, video-sharing services, and mobile applications has significantly increased the complexity of campaign management and advertisement optimization. Modern advertising ecosystems generate large volumes of real-time behavioral data, requ...

Gaurav Saxena · 0 citations
Open access 2026

Predicting Code Coverage in DevOps Pipelines Using Machine Learning Regression Models

The increasing adoption of DevOps practices has accelerated software delivery cycles, creating a growing demand for intelligent testing strategies that maintain software quality without delaying continuous integration and continuous deployment (CI/CD) pipelines. Code coverage remains one of the most widely used indicat...

Gaurav Saxena · 1 citation

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