An Integrative AI Governance Framework for Trust-Centric Marketing
In this chapter, an integrated framework of governance for AI in marketing is suggested in order to address the risks emerging in this area and foster customers' trust. With the increasing use of applications driven by AI in marketing, the issues of algorithm bias, data privacy, and non-transparency become more acute a...
Ammar Imad Khalaf, Khalil Alkhalidy Alkhalidy, Hasan Oudah Abdullah et al.
· Advances in computational in... · 0 citations