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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Giovanni Luca Cascio Rizzo

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Aug 2026

How Micro- and Macro-Influencers Should Communicate

Giovanni Luca Cascio Rizzo and Francisco Villarroel Ordenes explore how language that conveys enthusiasm and excitement in social media posts affects consumer engagement with micro- and macro-influencers. Drawing on field data and experiments, they reveal when and why emotional arousal increases or undermines viewers’...

Giovanni Luca Cascio Rizzo, F. V. Ordenes · 0 citations

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