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Goncha Muradli

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Review Open access Sep 2026

Artificial Intelligence in Insurance: Industry Transformation, Customer Benefits, and Emerging Risks

Artificial intelligence (AI), and generative AI in particular, is being adopted across the insurance industry at the same time that customers are migrating to digital channels and demanding greater personalization. The purpose of this review is to examine how AI is reshaping insurance, why it can benefit customers, and...

Goncha Muradli · 0 citations

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