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Grandys Frieska Prassida

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Conference Open access Sep 2026

Digital Pathways to Enrollment: The Mediating Role of Perceived Value in Instagram Marketing Activities for Higher Education

As higher education institutions increasingly rely on digital channels to attract prospective students, understanding how social media activities translate into enrollment becomes critical. This study investigates the impact of Instagram Social Media Marketing Activities (SMMA) on prospective students' electronic word-...

Anisa Shany Farah Angelica, Grandys Frieska Prassida · 0 citations

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