Author

Guillermo Castilla-Cebrián

2 papers indexed here

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Review Open access Sep 2026

Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention

The global video game industry has overtaken other cultural sectors in scale, intensifying competition for player attention, engagement, and long-term retention. Increasingly, firms pair digital marketing with neuromarketing, a set of methods drawn from cognitive neuroscience that measure attention, emotion, and memory...

Sandra Jiménez-Duarte, Guillermo Castilla-Cebrián · Frontiers in Neuroergonomics · 0 citations

Review Open access Sep 2026

Virtual Reality in astronomy research and space-related education: a systematic review

Evidence indicates that VR can enhance students' performance and engagement and can help scientists to visualize and measure complex three-dimensional phenomena; controlled comparisons reported significantly higher quiz scores with VR than with traditional learning and 16% less time needed in the physical laboratory af...

Marina de Brito Barba, Guillermo Castilla-Cebrián · Frontiers in Virtual Reality · 0 citations