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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Gülay Güler

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Conference Sep 2026

Examining the Impact of AI-Generated Advertisements on Consumer Purchase Intention

Rapid advancements in artificial intelligence (AI) technology have brought profound changes in the field of advertising and digital marketing. The increasingly widespread use of AI in advertising has made it crucial to examine consumers’ attitudes toward these advertisements. This study proposes a comprehensive framewo...

Gülay Güler, Duygu Gür · 0 citations

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