Author

H. Astuti

2 papers indexed here

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Open access Aug 2026

PENGARUH DIGITAL MARKETING, WORD OF MOUTH, BRAND TRUST, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI KOPI KENANGAN PURWOKERTO

Introduction: This study aims to analyze the influence of digital marketing, word of mouth, brand trust, and brand image on purchase decisions among Kopi Kenangan consumers in Purwokerto.Methods: This study uses a quantitative approach with primary data obtained through the distribution of questionnaires to 125 respond...

Safira Ocktaviyani, Totok Haryanto, H. Astuti et al. · JURNAL MANEKSI · 0 citations

Open access Sep 2026

Work-Life Balance and Work Engagement on Performance: The Mediating Role of Job Satisfaction

Purpose— This study examines the effects of Work-Life Balance and Work Engagement on teacher Performance, with Job Satisfaction as a mediating variable, among public junior high school teachers in Purbalingga District. Research Methodology— A quantitative explanatory design was employed. The population comprised 187 te...

R. Raihan, Suyoto Suyoto, Meydy Fauziridwan et al. · Advances · 0 citations