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H. Azman

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Review Open access 2026

The Effectiveness of Last Mile Logistics Real-Time Data Analytics in Enhancing Customer Satisfaction

Customer satisfaction is a very important measure of success in the changing environment of last-mile delivery services. The proposed study will examine how real-time data analytics can influence customer satisfaction by referring to the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. The quantita...

Noorsabrina Norsamsuddin, N. E. S. M. Jamel, H. Azman et al. · 0 citations

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