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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

H. Monoarfa

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3 papers indexed here

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Conference Open access Aug 2026

EXAMINING PATHWAYS TO CUSTOMER LOYALTY IN BEAUTY CLINICS: A STRUCTURAL EQUATION MODELING APPROACH WITH SATISFACTION AS A MEDIATOR AND INTIMACY AS A MODERATOR

Customer loyalty is a critical determinant of long-term competitiveness in beauty clinics and aesthetic healthcare services. Despite a growing body of research, the structural pathways through which service quality and customer experience influence customer loyalty remain theoretically fragmented. The psychological mec...

Kamiluddin, Vanessa Gaffar, Ratih Hurriyati et al. · 0 citations
Review Open access Sep 2026

Reframing City Branding Through Islamic Marketing Values: A Systematic Review Toward Sustainable and Muslim-Friendly Destinations

This paper aims to systematically review and reframe the concept of city branding through the integration of functional, symbolic, and experiential dimensions, while embedding Islamic marketing values. It explores how the incorporation of tawhid (oneness), ihsan (excellence), and amanah (trust) enhances the authenticit...

H. Monoarfa, A. Nurasyiah, Juliana et al. · 0 citations
Review Sep 2026

Digital transformation in local government: a hybrid bibliometric and systematic literature review

This study aims to explore the intellectual context of research on digital transformation in local governments to integrate fragmented streams of research into a coherent body of knowledge. To this end, it analyzes the growth, conceptual development, research hotspots, knowledge base, research methods and future re...

Edem Lekettey, N. Nugraha, H. Monoarfa et al. · 0 citations

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