Open access
2026
The Emergence Motivational Themes of AI Companion Use among Malaysian Youth: A Cyber-Ethnographic Study
The proliferation of artificial intelligence companion applications has introduced a new form of digital relationship among youth, yet the specific motivations that draw users toward sustained engagement with these systems remain underexplored outside Western contexts. This study examines the motivational architecture...
H. S. Bakar, Mohd Haris, N. Ismail et al.
· International journal of res... · 0 citations