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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Ha Trang Nguyen

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Open access Sep 2026

Strategic drivers of green consumption intentions among young consumers in the FMCG sector: An extended theory of planned behavior approach

Developing effective green packaging strategies has become a core corporate imperative in the contemporary fast-moving consumer goods (FMCG) sector to mitigate global environmental crises (Intergovernmental Panel on Climate Change [IPCC], 2023). Grounded in an extended theory of planned behavior (TPB) framework, this s...

H. Nguyen, Ha Trang Nguyen · 0 citations

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