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Hacene Lehmadi

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Open access Sep 2026

Tourists’ Perception of Morocco as a Tourist Destination: The Mediating Role of Interaction with Locals in Shaping Satisfaction, Revisit Intentions, and Word-of-Mouth

Purpose: This study explores how foreign tourists perceive Morocco as a travel destination, focusing on the relationships between cognitive and affective image, satisfaction, interaction with locals, and subsequent behavioral intentions, namely, revisit intentions and word-of-mouth recommendations. Methodology: A quant...

Hacene Lehmadi · 0 citations

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