REALMS: An AI-Assistant Conversational System for Real-Time Exact Audience Sizing over High-Dimensional Nested Profiles
Audience sizing is a critical component of digital marketing. It enables precise resource allocation, campaign planning, and performance optimization. Traditional approaches using skeleton audiences, sampling, or predictive modeling suffer from significant delays, estimation errors, and poor scalability over high-dimen...
Hai-Xu Ma, Aditya Bansal, Shubham Lohiya et al.
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