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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Hairul Anwar

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Open access Aug 2026

Green Marketing for Millennial Consumer Purchasing Decisions Through Brand Perception

There is a lack of public awareness regarding the purchase of eco-friendly products. Understanding pro-environmental attitudes and purchasing behaviours related to green marketing is crucial for shaping brand perception and consumer decisions. Therefore, this study aims to analyse the impact of green marketing on brand...

D. Adhimursandi, Hairul Anwar, Hidayani Hidayani · 0 citations

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