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Hamzah Agung

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Open access Sep 2026

DIGITAL LITERACY AND WORK MOTIVATION ON CONSUMER BEHAVIOR: THE MEDIATING ROLE OF SERVICE QUALITY AND THE MODERATION OF EMPLOYEE COMPETENCE

It is suggested that successful technology utilization among MSMEs should be accompanied by the development of digital capabilities, work motivation, and employee competence to enhance service quality and foster positive consumer behavior.

Basyiruddin Basyiruddin, L. Indayani, Riesca Anindya Septantina et al. · 0 citations

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