Open access
Sep 2026
The Influence of Perceived Ease of Use and Perceived Usefulness on Repurchase Intention Mediated by E-Satisfaction Among Generation Z Customers of E-Commerce Lazada in Cimahi City
Gen Z’s intention to repurchase in Cimahi is more influenced by the perceived benefits of using the Lazada app than by ease of use or E-Satisfaction, and Perceived Usefulness has a positive and significant effect on E-satisfaction and Repurchase Intention.
Shalfa Kinaya, Hariyadi Triwahyu Putra
· Journal of Economics and Man... · 0 citations