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Author

Hariyadi Triwahyu Putra

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Open access Sep 2026

The Influence of Perceived Ease of Use and Perceived Usefulness on Repurchase Intention Mediated by E-Satisfaction Among Generation Z Customers of E-Commerce Lazada in Cimahi City

Gen Z’s intention to repurchase in Cimahi is more influenced by the perceived benefits of using the Lazada app than by ease of use or E-Satisfaction, and Perceived Usefulness has a positive and significant effect on E-satisfaction and Repurchase Intention.

Shalfa Kinaya, Hariyadi Triwahyu Putra · 0 citations

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