The Effect of Perceived Usefulness and Perceived Ease of Use on Continuance Intention through E-Satisfaction of the OVO Application in West Bandung Regency
This study examines the determinants of continuance intention in digital wallet usage by focusing on post-adoption user evaluations. Despite the rapid growth in digital wallet adoption in Indonesia, sustained usage remains a challenge, indicating a gap between users’ initial expectations and their post-usage performanc...