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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Helena Louise Panggabean

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2 papers indexed here

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Open access Sep 2026

The Influence of Social Media Promotion Service Quality and Product Price on Consumer Purchase Decisions at Optik B. Riski Cianjur through Brand Image as a Mediating Variable

This study aims to analyze the effects of service quality, social media promotion, and product price on consumer purchasing decisions at Optik B. Riski Cianjur through brand image as a mediating variable. The study employed a quantitative approach using purposive sampling involving 200 respondents. Data were analyzed u...

Arsy Kirana Salsabila, H. Basri, Helena Louise Panggabean · 0 citations
Open access Oct 2026

ERP Integration Quality, User Competence, and Information Quality as Determinants of Production Efficiency: The Mediating Role of Operational Process Improvement

This study examines the effects of ERP System Integration Quality, User Competence, and Information Quality on Production Efficiency, both directly and indirectly through Operational Process Improvement as a mediating variable at PT XYZ. A quantitative approach was employed using Structural Equation Modeling–Partial Le...

Bayu Firmansyah, Helena Louise Panggabean, Susiana Dewi Ratih · 0 citations

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