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Author

Hilda Azkiyah

3 papers indexed here

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Open access Oct 2026

The Impact of Digital Marketing Training on Increasing Sales Volume for Micro-Enterprises (A Case Study in the Culinary Sector)

Digital marketing has become an essential strategy for improving the competitiveness of micro, small, and medium-sized enterprises (MSMEs). However, existing studies have predominantly examined digital marketing adoption as a general organizational capability, while limited empirical evidence is available regarding whe...

Hilda Azkiyah, Risfa Mustifa Wangi · 0 citations
Review Open access Sep 2026

A Quantitative Study on the Effect of Chat-Based Customer Service Tone of Voice on Customer Satisfaction

The rapid expansion of digital commerce has increased the strategic importance of chat-based customer service, where customers evaluate not only the accuracy and efficiency of responses but also the manner in which communication is delivered. This study examines the effect of perceived tone of voice in chat-based custo...

Renda Sandi, Hilda Azkiyah · 0 citations
Open access Aug 2026

Application of Reinforcement Learning for Optimizing the Capacitated Vehicle Routing Problem

These findings demonstrate that reinforcement learning is a promising and scalable alternative to conventional heuristic and metaheuristic approaches for capacitated routing problems, particularly in dynamic logistics environments that require rapid and adaptive decision making.

Audrey Ariij Sya'imaa.HS, Hilda Azkiyah, Khandker Farid Uddin Ahmed · 0 citations

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