Strategic Management Practices and the Profitability of Micro, Small and Medium Enterprises in a Rapidly Urbanising Kenyan Municipality: Evidence from Kitengela, Kajiado County
Micro, Small and Medium Enterprises (MSMEs) are central to employment and income generation in Kenya, yet many struggle to remain profitable and a large share close within a few years. This study examined how four strategic management practices—strategic leadership, strategic resource allocation, strategic environmenta...