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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Hongli Wang

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Open access Jul 2026

Labubu as me: Self-extension and the anthropomorphism of character toys on Reddit.

An increasing number of users on social media anthropomorphize character toys through collecting, dressing, and creating original narratives. However, research on the anthropomorphization of character toys in digital spaces remains limited. This study takes Labubu, a flagship IP of Pop Mart, as a case study to reveal w...

Wenshuo Zhang, Hongli Wang, Linlin Liang · 0 citations

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