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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Huda Khan

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Open access Aug 2026

Multinational Enterprises and their Role in Mitigating Climate Change: Comparative Perspectives

Multinational enterprises (MNEs) sit at the center of global climate mitigation, ranking among the largest contributors to greenhouse gas emissions while possessing the reach and capabilities to advance decarbonization at scale. International business research has examined firms’ environmental strategies and national...

Zaheer Khan, G. Wood, Huda Khan et al. · 0 citations
#generative ai Aug 2026

Understanding disruption through the marketing lens: foundations, frameworks and future directions

Disruption, long treated in marketing scholarship as an episodic departure from equilibrium, has become a permanent feature of the competitive landscape. This study aims to lay the conceptual foundations for a marketing theory of persistent disruption, arguing that firms no longer experience disruption as isolated...

Shaphali Gupta, Huda Khan, V. Kumar et al. · 0 citations

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