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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Huong Thuy Cam Nguyen

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Open access Aug 2026

SHORT VIDEO AND THE COSMETICS CONSUMER BEHAVIOR OF GENERATION Z: THE ROLE OF TRUST AND BRAND LOVE

This study examines the influence of short-form video content on Generation Z consumer behavior in the cosmetics industry, with a particular focus on the mediating roles of brand trust and brand love. Short-form video content is conceptualized as a multidimensional construct reflecting key attributes commonly embedded...

Tiên Thị Thủy Phạm, Le Hoang Thi Ngan Ha, Huong Thuy Cam Nguyen et al. · 0 citations
Review Open access Aug 2026

CORPORATE CULTURE, PROFESSIONAL ETHICS, AND CSR AS DETERMINANTS OF OPERATIONAL PERFORMANCE: EVIDENCE FROM VIETNAMESE FINTECH FIRMS

This study examines the impact of corporate culture, professional ethics, and corporate social responsibility (CSR) on the operational performance of Fintech firms in Vietnam. While prior Fintech research has predominantly focused on technological innovation and adoption, limited attention has been given to internal or...

Huong Thuy Cam Nguyen · 0 citations

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