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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Husnul Khotimah

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Open access Sep 2026

Transparent Digital Nudging and Consumer Loyalty: The Serial Mediating Role of Perceived Autonomy and Trust in Indonesian Digital Platforms

This study analyzes the effect of transparent digital nudging on digital consumer loyalty through perceived autonomy and consumer trust on digital platforms in Indonesia. An explanatory quantitative study was conducted on 400 digital consumers using SEM-PLS. The analysis results show that transparent digital nudging ha...

Marhaban Sigalingging, Agus Alimuddin, Afriyan Arya Saputra et al. · 0 citations

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