This study examines how personal and educational enablement, family and peer support, community and social climate, technological facilitating conditions, perceived policy and legal support, and digital skills are associated with university students’ self-reported readiness to engage in digital platform-based business...
Tuyet Le Dao, Huyen Thi Thanh Le, Chia-Yi Chu et al.· International Journal of Soc...· 0 citations
This study builds an integrated theoretical framework and methodological design to analyze the impact of greenwashing awareness on the actual green consumption behavior of Gen Z in Hanoi. Based on the combination of the Theory of Planned Behavior, Signaling Theory and Attribution Theory, the study develops a multi-leve...
Tuyet Le Dao, Mai Xuan Nguyen, Huyen Thi Thanh Le et al.· Business and Management Hori...· 0 citations
This exploratory study examines the association between green credit and the financial performance of eight Vietnamese commercial banks over the 2022-2024 period. The balanced panel comprises 24 bank-year observations compiled from the financial statements, annual reports, sustainability reports, and ESG disclosures of...
Huyen Thi Thanh Le, Ngoc Anh Tran, T. Ngo et al.· Journal of Management Resear...· 0 citations
Frugal innovation is increasingly treated as a capability for developing affordable, resource-efficient, and context-appropriate solutions, yet its antecedents remain fragmented across the literature and are insufficiently examined in community-embedded craft production. This study evaluates two connected sets of respo...
Huyen Thi Thanh Le, Tuan-Ho-Ang Dao, Hien Thi Dam et al.· Multidisciplinary Reviews· 0 citations
This study examines the factors influencing young consumers’ intention to choose green products in Hanoi, Vietnam. Drawing on the Theory of Planned Behavior and the green consumption literature, the study evaluates five groups of antecedents: personal factors, social influence, environmental awareness, green product at...
Huyen Thi Thanh Le, Dang-Hai Le, Huyen Thi Ngoc Nguyen et al.· Business Management and Stra...· 0 citations
The findings indicate that students’ adoption of ChatGPT is driven less by the general diffusion of AI technology and more by perceived personal usefulness, institutional guidance, and tool-level value.
Huyen Thi Thanh Le, N. Nguyen, Dang-Hai Le et al.· Journal of Social Science St...· 0 citations
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