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Hwa-jung Choi

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Review Open access Aug 2026

The Impact of Functional and Experiential Perceptions of Barber Shop on Customer Trust and loyalty

This study aimed to investigate the effects of functional and experiential perceptions of barbershops on customer trust and loyalty. With the growth of men’s grooming culture, barbershops have evolved beyond simple hair service spaces into professional service spaces reflecting customers’ lifestyles and identities. The...

Seung-jae Woo, Hwa-jung Choi · 0 citations

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