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Hyojin Jo

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#explainable ai Open access Aug 2026

The Effect of AI Skin Diagnosis Service Quality on AI Source Credibility, Brand Trust, and Purchase Intention: Focusing on a Trust Transfer-Based Serial Mediation Model

The findings reveal that service quality positively affected AI source credibility, brand trust, and purchase intention, and suggest that trust in AI systems can be transferred to brand trust.

Nameun Kim, Hyojin Jo · 0 citations