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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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I. Allan

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#explainable ai Open access Sep 2026

A Study to Analyze the Role of Artificial Intelligence in Enhancing Customer Experience in Digital Marketing

The findings suggest that AI can meaningfully enhance digital customer experience when it is implemented as a supporting technology built around personalisation, convenience and responsiveness rather than as a replacement for human interaction.

I. Allan, Sankar Singh K · 0 citations

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