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I. G. D. A. Ananta

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Open access Sep 2026

Selling Comfort Amid Construction: The Role of Price in Shaping Consumer Purchase Intention at a Luxury Hotel

This study aims to analyze the effect of price on consumer purchase intention for guestrooms located in an area affected by a construction project at TAK Hotel. A quantitative approach was employed involving 100 respondents selected using purposive sampling. Data were collected through a five-point Likert-scale questio...

I. G. D. A. Ananta, I. H. Sihombing, Ni Desak Made Santi Diwyarthi · 0 citations

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