Web-Based Operational CRM System for Client Retention in Wedding Organizer MSMEs: Design and Black-Box Validation
Elita Wedding Organizer, a wedding service micro, small, and medium enterprise (MSME) in Asahan Regency, Indonesia, faces markedly seasonal demand but records orders on paper and keeps no client database. This study designs, develops, and validates a web-based operational Customer Relationship Management (CRM) system t...