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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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I. K. A. Wibawa

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Open access Aug 2026

How Hyper-Personalization Shapes Satisfaction, Trust, and Loyalty: A Study of E-Commerce and Social Commerce

Rapid growth in e-commerce and social commerce platforms has encouraged businesses to implement strategies that enhance customer experience and strengthen consumer loyalty. This research investigates how Value Co-Creation Behaviour and AI-Driven Personalization influence Trust, Brand Experience, Attitude, Satisfaction,...

I. K. A. Wibawa, A. Maradona · 0 citations

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