Author

I. M. Madiarsa

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Open access Oct 2026

Digital Capabilities and Green Local Brands Driving SME Competitive Advantage

The rapid development of digital technologies has transformed the competitive landscape of micro, small, and medium enterprises (MSMEs). Although e-commerce and social media platforms are widely adopted, many green MSMEs struggle to translate digital adoption into sustainable competitive advantage, particularly when di...

I. M. Madiarsa, Made Setini, I. N. Jiwa et al. · Jurnal Ekonomi dan Bisnis Ja... · 0 citations