The Effect of Customer Relationship Management, Customer Experience, and Servicescape on Customer Loyalty through Trust at BPR Khrisna Darma Adipala
Intensifying competition in the banking industry, particularly among Rural Banks (BPR), requires stronger customer relationships, better service experiences, and supportive physical environments to foster loyalty. At BPR Khrisna Darma Adipala, growth in active customers has not been fully matched by product sales targe...