This study aims to analyse the effectiveness of digital marketing strategies in enhancing the brand awareness of Ichyo Crepes, a Micro, Small, and Medium Enterprise (MSME). The research employed a descriptive qualitative approach using a case study design. Data were collected through direct observation, in-depth interv...
Leoni Fitria Suryawati Dewi, I. M. Widiantara, Majid Wajdi et al.· Journal of Commerce, Managem...· 0 citations
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