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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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I. Wiadi

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Review Open access Aug 2026

The Role of Social Commerce and Gamification Features in Increasing Customer Loyalty: A Case Study of Shopee Indonesia

This study aims to analyze the effect of gamification and social commerce on Shopee customer loyalty in Indonesia. With the rapid growth of e-commerce, digital platforms are competing to implement innovative strategies to retain customers. As the market leader in Indonesia, Shopee integrates gamification features such...

A. Rafsanjani, Fabian Arya Maulana, I. Wiadi · 0 citations

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