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Ibrahim Farah Hilowle

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Review Open access Oct 2026

Human–AI Collaboration in Digital Marketing: Evidence from an Emerging Economy, Somalia

Artificial intelligence (AI) is reshaping digital marketing through automation, customer analytics, personalization, and data-driven decision-making. However, empirical evidence on human–AI collaboration in emerging and fragile economies remains limited. This study examined the adoption of human–AI collaboration in dig...

Ibrahim Farah Hilowle · 0 citations

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