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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Ida Ayu Trisna Wijayanthi

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Review Open access Sep 2026

An Analysis of the Effectiveness of Live-Streamed Shopping on Consumers’ Impulsive Buying Behavior on Marketplaces

Live-streamed shopping has rapidly become a dominant retail format on digital marketplaces, merging real-time video broadcasting, social interaction, and instant transaction functionality within a single interface. This study analyzes the effectiveness of live-streamed shopping in shaping consumers’ impulsive buying be...

Ida Ayu Trisna Wijayanthi, Tettie Setiyarti, Ni Ketut Laswitarni · 0 citations

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