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Ika Yustina Rahmawati

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Open access Aug 2026

PENGARUH DIGITAL MARKETING, WORD OF MOUTH, BRAND TRUST, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI KOPI KENANGAN PURWOKERTO

Introduction: This study aims to analyze the influence of digital marketing, word of mouth, brand trust, and brand image on purchase decisions among Kopi Kenangan consumers in Purwokerto.Methods: This study uses a quantitative approach with primary data obtained through the distribution of questionnaires to 125 respond...

Safira Ocktaviyani, Totok Haryanto, H. Astuti et al. · 0 citations

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