Ilham Rudiansyah

Peran Konten Digital Marketing, Brand Image dan Kualitas Pelayanan terhadap Minat Beli Konsumen Mie Gacoan Kota Bengkulu

Purchase intention is an early indicator of consumer buying decisions, particularly in the highly competitive culinary industry, where findings on the roles of digital marketing content, brand image, and service quality remain inconsistent. This study aims to examine the effect of digital marketing content, brand image...