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Review Open access Oct 2026

Impact of Social Media Influencer Culture on Self-Esteem of Gen-Z Users: Mediating Role of Social Comparison

The current study examined the relationship between social media influencer culture and self-esteem and how social comparison mediates this relationship among generation-z users. To conduct this study cross-sectional correlation research design was used. A survey was conducted on a sample of 426 generation-z participan...

Iram Zia, Momna Saba · 0 citations

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