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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Isidro T. Aroy

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Open access Oct 2026

Executive Sensemaking of Generative AI Adoption at Enterprise Scale: A Reflexive Thematic Analysis of Cross-Industry Executive Perspectives

This qualitative study examines how senior executives from technology, financial services, and consumer goods publicly make sense of enterprise-scale generative artificial intelligence (GenAI) adoption. Using a purposively selected, bounded single-case design, it applies reflexive thematic analysis to the complete tran...

Isidro T. Aroy, Rabel B. Catayoc · 0 citations

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