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Ivana Ostojić

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Open access Sep 2026

UNRAVELING THE DRIVERS OF ORGANIC FOOD PURCHASE INTENTIONS: A THEORY OF PLANNED BEHAVIOR PERSPECTIVE FROM SERBIA

The study aims to examine the determinants of Serbianconsumers’ purchase intentions related to organic food,building upon and enhancing the well-establishedframework of the Theory of Planned Behavior.Data collection by means of a web-based structuredquestionnaire has resulted in 461 responses, whichhave been subjected...

Tamara Rajić, Ivana Ostojić, Marko Jovanović et al. · 0 citations

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