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J. B.

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Open access Oct 2026

The Impact of Social Media Influence on Investor Behavior and Purchase Intention in the Indian Stock Market

In spite of the fast rise in participation of retail investors in the Indian stock market through social media, the available body of literature on the topic has not tried to disentangle which of the above-mentioned elements of 'social media influence' drive investment actions. The purpose of this study was to analyze...

J. B., V. K · 0 citations

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