J. C. Leiva

Strategic use of AI in product lines: Analysis of the role of AI-enabled process co-adaptation on environmental and operational performance.

The core findings show that both augmentation- and automation-based AI strategies contribute to product performance, though through different mechanisms, and underscore the importance of evaluating the role of AI technologies in product processes, depending on whether the strategic objective of such technologies emphasizes adaptability and responsiveness to customer demands or environmental outcomes.