Author

J. O. Adewuyi

2 papers indexed here

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Review Open access Sep 2026

INSTAGRAM MARKETING AND BRAND IMAGE: EVIDENCE FROM PHARMACEUTICAL INDUSTRIES IN NORTH-CENTRAL NIGERIA

It is concluded that effective Instagram marketing can predict pharmaceutical brand image when organizations provide relevant, informative and professionally presented content through credible and trustworthy sources.

Oluwaseun Oladeji, F. A. Babatola, K. A. Oyelade et al. · Journal of Management Resear... · 0 citations

Review Open access Sep 2026

SOCIAL MEDIA MONITORING AND WORKPLACE TRUST: A PARADOX?

The rise of digital technologies has expanded organizational surveillance beyond traditional performance evaluation to include monitoring of employees’ social media activities. Employers often justify these practices as mechanisms for protecting organizational reputation, ensuring compliance, and mitigating risk. Howev...

Oluwaseun Oladeji, M. Abimbola, H. Fynn et al. · International Journal of Fin... · 0 citations